Toyota Unveils New Slogan: “Drive a Toyota. You’ll Never Stop.”

Toyota Unveils New Slogan: “Drive a Toyota. You’ll Never Stop.” (G)

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February 8, 2010

Toyota Unveils New Slogan: “Drive a Toyota. You’ll Never Stop.”

Hopes to Reverse Public Relations Setbacks

TOKYO (AP) – Hoping to reverse a series of public relations setbacks, Toyota today unveiled a new slogan, “Drive a Toyota. You’ll Never Stop.”

Company spokesman Hiroshi Kyosuke said that the slogan was chosen after the company considered several others, including “Toyota Puts the Pedal to the Metal. And Keeps it There.”

Mr. Kyosuke said that the company considered, but then abandoned, the slogan, “Toyota. The Last Car You’ll Ever Drive.”

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